As the very first winery in China CHANGYU PIONEER was founded in 1892 by Zhang Bishi, an overseas Chinese diplomat. He decided to start his pioneering winery in Yantai and named it “Zhang Yu Wine Company“. He imported more than 500,000 vine plants from the U.S. and from Europe and thus paved the way for modern Chinese wine production, supported by an Austrian viticulturist: August Wilhelm Baron von Babo.
After more than 120 years of growth, today CHANGYU is a group with international shareholders like ILLVA (Italy, Amaretto di Saronno) and IFC (International Finance Corporation, USA), owning and operating eight châteaux and wineries throughout China. Its portfolio includes wine, brandy, sparkling wine and healthy liquor and is well received in over 20 countries. CHANGYU is also the largest Chinese wine producer with a high market share.
In 2017, CHANGYU will unveil the CHANGYU International Wine R&D Center project, which will include research and the development and production of wine, brandy, health liquor and sparkling wine. It also focuses on ecological tourism and culture display.