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Retail News, June 2020

Malta Farson Direct | PRE-ARRIVAL OFFER / CHÂTEAU CHANGYU-MOSER XV 'PURPLE AIR COMES FROM THE EAST' 2016

Leading Chinese wine estate Château Changyu-Moser XV has just released 'Purple Air Comes from the East', an ultra-premium 100% estate-grown Cabernet Sauvignon from the chateau’s Ningxia vineyards. A limited production of 6,300 bottles of the 2016 vintage were made at Changyu’s flagship winery in Ningxia, North West China. 

Chief Winemaker at the estate, Austrian Lenz M. Moser, said: ‘It’s a wine which I believe is the future of Ningxia. We worked very hard to bring this new style of wine to life. It’s very harmonious, more fruit-driven than anything else. I tried to bring out the bright fruit of Ningxia Cabernet, in a very subtle form, lighter in alcohol. I’ve worked very hard on it, reduced the wood treatment to bring out the typicity of the region.’ 

Moser spends the entire harvest period in Ningxia, as well as making regular visits to the Chateau throughout the year, working closely with Head Winemaker Mr Fan and Assistant Winemaker Emma Yu.  He adds: 

‘I couldn’t resist making an icon wine. It has a very Chinese-looking label and it is going to raise the bar again for the Chateau. We have a clear vision - to ensure that the wines of Changyu-Moser XV are not just among the very best of China, but also belonging in the company of the world’s finest.

The striking label was created by a Chinese calligrapher with each character representing the name of the wine, which means ‘bringing fortune and luck from the East.’ In traditional Chinese symbolism, purple symbolizes divinity and immortality and in modern times, purple is used to represent love or romance. It’s also Moser’s favourite colour.

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