Winemaking News, May 2023

7 aspects of Changyu: A comprehensive look at China's leading winery - The Youth Revolution in Wine

On April 9, Changyu collaborated with Tmall to launch the China Wine Youth Popularization Laboratory and announced that they will jointly launch three youth-oriented products in the second half of this year. Jie Shou, Head of Tmall's beverage industry, and Sun Jian, General Manager of Yantai Changyu Pioneer Wine Company Limited, jointly launched the China Wine Youth Popularization Laboratory.

Sun Jian, General Manager of Yantai Changyu Pioneer Wine Company Limited, stated that there are differences in alcohol consumption between the younger generation of consumers and their parents. Changyu will make full use of Tmall big data, new product incubation tools, and marketing promotion tools to continuously research and create a wine that meets the needs of young people, makes them like, and feels "wow".

Changyu continues to innovate in categories such as low alcohol wine, fruit juice wine, and sparkling wine, continuously increasing its business models including live streaming and new e-commerce platforms to serve young user groups.

In 2022, Changyu won the first place in brand in five platforms, namely Tmall, JD, Tiktok, Kuaishou, and Pinduoduo on the Double 11.