Winemaking News, May 2023

7 aspects of Changyu: A comprehensive look at China's leading winery - High-end Circle

"What we need to do is to meet the target consumer group in China who are willing to enjoy a bottle of wine for hundreds or even thousands of yuan in the high-end segment." If we do well in this market, China as a whole may achieve breakthroughs and growth. On April 10, at the strategic cooperation conference between Changyu and Mount Taishan Famous Drinks, Sun Jian, General Manager of Yantai Changyu Pioneer Wine Company Limited, said that Changyu would continue to firmly adhere to the strategy of "focusing on medium and high end, centering on high quality".

At this event, Changyu and Taishan Mingyin jointly announced that in the next year, both sides will reach sales volume of 1 million bottles of Changyu wine in 100 eastern coastal cities.

Changyu has already made "circle marketing" a key part of promotion and assessment, enabling circle marketing to effectively empower indicator growth and brand enhancement. This collaboration with Taishan Mingyin is a vital measure to precisely serve the high-end circle of people.