UK, April 2017

THE GROCER | Tesco sets out to capitalise on emerging Chinese wine trend

Tesco is looking to capitalise on the emerging Chinese wine trend with the launch of a red oriental brand, which it claims could be the first of many on the shelves. Hot on the heels of Sainsbury´s foray into Chinese wine in January, Tesco has started selling a China-produced Cabernet Sauvignon that it believes could finally establish the market in Britain. It bills the GBP 7 Chateau Changyu Moser XV Cabernet Sauvignon 2015 as a "smooth, full-bodied wine" that is cross between a classic bordeaux and a fruity Australian wine. (...)

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