UK, November 2016

IMBIBE MAGAZINE | Chinese wine project 'game changing' says Moser

Lenz Moser has described his sub-£10 Chateau Changyu Moser XV 2015 wine as a ‘game changer’ for the Chinese wine industry.
‘It was tough to make [the management] do it,’ said Moser. ‘The industry there tends to think the money is at the top end. But sub-£10 is going to make a huge di erence.’
Chateau Changyu Moser makes 350,000 bottles of its basic Cabernet Sauvignon, available from Bibendum for £9.54 ex-VAT.
‘Wines like this don’t exist in China,’ commented Moser, ‘but others are going to follow our lead.’
At present, all three wines in the range are 100% Cabernet Sauvignon, but Moser sees big potential for blending the French variety Marselan into his basic wine.
‘Currently there are just 10 hectares of the grape in Ningxia,’ he said, ‘but everyone is really excited by it. It can add a lovely softness to the structure of Cabernet, and it would help set the region’s wines apart. I think we’ll see more of it.’

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