China, May 2022

Vino Joy News|How China’s biggest winery withstood wine market downturn

When China’s wine market was hit by low consumption and imports during the pandemic in 2021, the country’s biggest winery Changyu had its best year yet by revising its sales strategy and promoting its domestic premium brands. Founded in 1892, Changyu Pioneer Wine Company is China’s biggest and oldest winery specialises on wine and brandies. Owning more than 100 brands, the Shandong-based company’s market reach spans from high to low-tier consumers across the country. Some of its most famous brands are Changyu AFIP, Changyu Moser XV and Koya Brandy XO

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