New research has revealed the world’s 10 most valuable wine brands, with one Chinese producer hot on the heels of Champagne’s top contender.
So which 10 brands are the biggest contributors to the value of the wine category worldwide?
Henry Farr, associate director at Brand Finance, said of the findings: “Within the Wine & Champagnes sector, wines have performed better in terms of brand value growth. High-end Champagnes have taken a hit. Difficult growing conditions, reduced availability and price hikes have steered some consumers towards lower-end sparkling wines as an alternative. For those less effected by harsher financial situations, this could be due to not wanting to appear vulgar or ostentatious by indulging in luxury products when others are struggling with the rising costs of living.”