China, August 2023

Vino Joy News | Can China’s once top winery make a comeback with new Ningxia investment?

The decline in Dynasty’ performance is evident in off-trade channels as well. Once a major player alongside Changyu and Great Wall as part of the “Big Three” domestic wine producers, Dynasty’ products are now scarcely found in supermarkets, wine stores, or even restaurants.

Meanwhile, its main competitor such as Changyu has successfully expanded its productions into regions like Ningxia since 2013 with Chateau Changyu Moser XV, capitalizing on the growing consumer demand for domestic wines. According to a 2021 IWSR/Vinexpo report, consumption of domestic wines in China is projected to reach US$19.5 billion in 2022, compared to US$16.5 billion in 2021.\

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