VINEX | Richard Siddle: Why China´s "too big to fail" as a quality award winning wine producing country

... Take acclaimed Austrian winemaker Lenz Moser. He has been working in China for over 13 years. He says to succeed in China takes patience – and a lot of it. It is not only such a complex and fast changing market to understand, but you also have to work hard at building trust amongst your Chinese wine partners and distributors. (...)