The Wines
UK, February 2020
Wine marketing with Lenz Moser | Thirty Fifty Podcast with Chris Scott
“'Persistence is everything in our trade. Never be afraid to keep repeating the same message, because it can sometimes be decades before you reach the final consumer'”
Lenz Moser is both a wine maker and a marketing man. While many wine makers fly around the world tasting their wares. Not many have had formal training in marketing and such a long glittering career in the trade.
We talk to Lens about his golden rules for marketing wine. We also touch on his family inventions and carrier wine.